Europe

Article

A new reality for the Russian consumer industry

– The country’s economy is showing signs of recovery, but many consumers are still hesitant to spend. Here’s how companies... can win in this evolving market.
Report - McKinsey Global Institute

The new dynamics of financial globalization

– Cross-border capital flows have fallen 65 percent since the financial crisis as global banks retrenched, but a more stable form... of financial globalization is emerging.
Report - McKinsey Global Institute

Stimulating digital adoption in Germany

– Germany needs to do more to harness the potential of new digital and automation technologies to make the most of its strong competitive... position, as the world moves further into the digital age.
Report - McKinsey Global Institute

The brightening mood of European business—and what it means for investment

– Executives are increasingly optimistic about the region’s business outlook, but new survey results suggest more work is... needed to instill confidence and stability. A few measures could help.
Report - McKinsey Global Institute

New priorities for the European Union at 60

– As the EU faces an inflection point, its response to three global forces will shape the path forward.
Report

Risky business: UK plc assesses its viability

– Being required to provide an annual Viability Statement presents an opportunity for many UK companies to enhance their understanding... of risk and potentially reshape their strategic posture.
Report

Productivity: The route to Brexit success

– The United Kingdom’s post-Brexit future is uncertain. But one thing is clear: boosting economic growth will depend heavily on... addressing long-standing productivity challenges.
Article

The sales practices of Europe’s leading consumer-goods companies

– Our survey of more than 100 sales executives reveals best practices in customer and channel management.
Commentary - McKinsey Global Institute

MGI Essay Prize: Crowdsourcing ideas for revitalizing growth in Europe

– After receiving several hundred essay submissions on how to pump life into Europe’s economy, the judges awarded prizes in... a McKinsey Global Institute contest.
Report - McKinsey Global Institute

Independent work: Choice, necessity, and the gig economy

– The McKinsey Global Institute examines all the ways people are earning income, as well as the challenges independent work presents.
Report - McKinsey Global Institute

The power of parity: Advancing women’s equality in the United Kingdom

– Bridging the gender gap in the United Kingdom could increase GDP by billions of pounds over the next decade and add 840,000 female... employees to the workforce.