Our Insights


Shaping the future implications of digital media for society: Valuing personal data and rebuilding trust

– Do you understand digital media enough to make good decisions? A survey of nearly 6,000 respondents offers insight into how people view the ways personal data is collected, shared and used.
Article - McKinsey Quarterly

Digital music’s Asian beat

– The heady growth of new music-streaming services in the region may contain lessons for other industries.
Interview - McKinsey Quarterly

Staying one step ahead at Pixar: An interview with Ed Catmull

– The cofounder of the company that created the world’s first computer-animated feature film lays out a management philosophy... for keeping Pixar innovative.

The state of global media spending

– Overall expenditures rose marginally year on year in 2014, but slower growth is coming.

Online classified ads: Digital, dynamic, and still evolving

– The marketplace for online classified ads is rapidly gaining ground. In some markets, players and platform models have emerged... as dominant, but market-shaping opportunities exist for players across the board.

Featured insight

Report - McKinsey Global Institute

The age of analytics: Competing in a data-driven world

– Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.

More from this practice

Global Media Report 2015

– Our annual review of the global media landscape, drawing from our proprietary database.

For daily fantasy-sports operators, the curse of too much skill

– Fantasy-sports leagues are red hot. But ensuring recreational players stay involved presents a fundamental operating challenge.

The bundesliga as a growth engine

– This comprehensive report examines the economic future of professional football in Germany.

Development drivers: Third-party engines and mobile gaming

– A tiny but key component in the massive mobile gaming industry, game engines enable rapid innovation. Deciding on a third-party engine entails a range of factors.

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More Insights

Interview - McKinsey Quarterly

Leading a corporate transformation

– Lessons from an executive who has done so three times in the past dozen years.

Staying ahead on cyber security

– Is your company an easy target for hackers? Even those making progress must keep moving to protect their digital assets.

What can we expect in China in 2017?

– Provided geopolitical movement doesn’t derail his best laid predictions, Gordon Orr sees a year of slowing economic growth, headaches... for multinationals, demographic anxiety, and buyer’s remorse for soccer tycoons.

The role of the transformation office

– Pace and rhythm are important in planning and execution.
Article - McKinsey Quarterly

Making data analytics work for you—instead of the other way around

– Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.

Women in the Workplace 2016

– In corporate America, women fall behind early and keep losing ground with every step.
Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.

Making the most of advanced analytics in Tech, Media & Telecom

– The business model of network operators is being disrupted. This report highlights the potential of advanced analytics for incumbents—and... the leadership and organizational challenges they face.

Building a design-driven culture

– It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how... to embed experience design in your organization.
Article - McKinsey Quarterly

An executive’s guide to machine learning

– It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.

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