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Marketing & Sales Insights

Article

Adapting customer experience in the time of coronavirus

– Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era.
Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Article

Building an e-commerce business: Lessons on moving fast

– With consumers moving online in reaction to coronavirus restrictions, companies will need to learn how to launch new e-commerce... businesses quickly.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by... pooling data within an ecosystem of brands.
Article

Modern marketing: What it is, what it isn’t, and how to do it

– To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

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Special collection

Perspectives on Personalization @ Scale—Volume 2: The next frontier

– This collection on the future of personalization, which has become a core capability for marketers striving for efficiency and growth, explores the major topics that have the ability to make or break a company’s personalization efforts.

MORE INSIGHTS

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How marketing leaders can both manage the coronavirus crisis and plan for the future

– In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a... pivotal role. Planning starts now.
Survey

Survey: Japanese consumer sentiment during the coronavirus crisis

– Japanese consumers are becoming more pessimistic and worried about the economy, their finances, and spending.
Survey

Survey: Nigerian consumer sentiment during the coronavirus crisis

– Nigerian consumers are more optimistic about the economic recovery of their country than consumers in the UK, US, and South Africa.... Despite the global oil crisis impact and risk of currency devaluation, consumers are optimistic about economic recovery following the coronavirus situation.
Survey

Survey: UK consumer sentiment during the coronavirus crisis

– British consumers are beginning to adjust to the realities of the coronavirus economy, spending less money but consuming more... digital media.
Survey

Survey: US consumer sentiment during the coronavirus crisis

– While American consumers are relatively optimistic about the economy, their income, spending, and purchasing behaviors are changing... dramatically.
Article

Remaking banking customer experience in response to coronavirus

– In the context of COVID-19, banks can better serve customers in distress by enhancing support in the use of digital tools and... new products and services.
Survey

Survey: French consumer sentiment during the coronavirus crisis

– French consumers’ begin to anticipate recession and curtail spending; online shopping sees an uptick.
Survey

Survey: German consumer sentiment during the coronavirus crisis

– German consumers are worried about the economy during the COVID-19 crisis, but less so than their neighbors.
Survey

Survey: Indonesian consumer sentiment during the coronavirus crisis

– Indonesian consumers are still optimistic about a speedy recovery from COVID-19’s economic effects.
Survey

Survey: Italian consumer sentiment during the coronavirus crisis

– Italian consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Survey

Survey: Korean consumer sentiment during the coronavirus crisis

– South Korea’s success with controlling COVID-19 spread does not translate to consumer optimism.
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