Skip to main content

Marketing & Sales Insights

Article

How digital is powering the next wave of growth in key-account management

– New research highlights what the best-performing sales organizations are doing.
Article

The keys to esports marketing: Don’t get ‘ganked’

– Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first... learn the complex rules of this new, global game.
Article

Prime Day and the broad reach of Amazon’s ecosystem

– Amazon’s Prime Day successes go way beyond sales. Retailers can learn from Amazon’s focus on leveraging and building... out its ecosystem.
Article

Marketing consumer durables in India: A journey into the minds of digital-age consumers

– A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when... it counts the most.
Article

How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

– Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

Want to learn more about how we help clients in Marketing & Sales?

Special collection

Digital Sales & Analytics: Driving above-market growth in B2B

– A curated selection of articles to serve as a guide for navigating the changing sales world.

MORE INSIGHTS

Article - McKinsey Quarterly

The public sector gets serious about customer experience

– As public expectations rise, government agencies are doubling down on improving service delivery to delight their customers.
Article

Ready to ‘where’: Getting sharp on apparel omnichannel excellence

– Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are... moving faster.
Interview

A passion for customer experience in driving growth

– Embracing data and providing an enhanced customer experience have been keys to growth at Hugo Boss.
Article

What matters in customer-experience transformations

– McKinsey leaders provide an overview of the A, B, Cs of pulling together the building blocks of a customer-experience transformation.
Interview

Piloting a biotech leader to greater growth

– Growth in a dynamic biotechnology industry requires empowering teams, making real-time adjustments, and shifting the mind-set... to accelerate toward the end goal.
Article

Views from the top: What CEOs and other execs really think of marketing

– Marketing is getting new respect from the C-suite as a driver of growth.
Interview

Driving toward growth: Making difficult decisions and placing the customer first

– The key to above-market growth at Aliaxis is a mind-set that keeps the customer first.
Podcast

Discussions in digital: Making machine-driven marketing work

– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus... on creativity and personalization.
Article

The commercial response to cost volatility: How to protect margins against inflation and tariffs

– For companies that respond strategically, input-cost increases can be an opportunity to restructure pricing, upgrade sales skills,... and improve account management.
Article

Marketing’s moment is now: The C-suite partnership to deliver on growth

– Is your marketing executive a Unifier, Loner, or Friend? The CMO’s rapport with the C-suite is crucial in establishing marketing’s... role as a growth driver.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Marketing & Sales Practice