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Marketing & Sales Insights

Article

Retail Reimagined

– Everybody needs to rethink both digital and in-store sales. To help retailers prioritize these efforts, we compiled this research both prior to and during the shutdowns, looking at what changed and what trends will likely stick in the next two months.
Article

Meet the next-normal consumer

– Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick... will help companies plan for the recovery.
Interview

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.
Article

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.
Article

Esports and the next frontier of brand sponsorships

– Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that... know how to use it.

Special collections

Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Collection

The ‘next normal’ of sales: What has changed and how to win

– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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Featured publication

Reimagining marketing

– The human tragedy of COVID-19 has upended lives around the world and had a dramatic effect on consumer behavior. For businesses, these changes are forcing marketers to reimagine how they connect with their customers and drive growth.

MORE INSIGHTS

Survey

Survey: Brazilian B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: French B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: German B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: Global B2B decision-maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: Indian B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: Italian B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: Japanese B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: South Korean B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Survey

Survey: Spanish B2B decision maker response to COVID-19 crisis

– The next normal of sales: What has changed and how to win
Interview - Learn to Leap #10

From new business to unicorn: Scaling a new corporate business

– Quick pivots and a clear focus helped About You become the first $1 billion start-up business in Hamburg.
Article

The big boost: How incumbents successfully scale their new businesses

– Corporations can help their new ventures scale up if they avoid these six actions that can undermine success.
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