Skip to main content
Back to Our Insights

Digital Marketing & Multichannel

ALL INSIGHTS

Article

The future of personalization—and how to get ready for it

– Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop... to stay ahead of the curve.
Article

Meet the missing ingredient in successful sales transformations: Science

– Data and analytics, combined with a personalized approach to performance management, are helping sales execs inculcate best practices... and significantly improve growth.
Podcast

How to unlock marketing-led growth: Data, creativity, and credibility

– Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring... a focus on growth, data, and new modes of creativity.
Article - Sloan Management Review

Why personalization matters for consumer privacy

– A recent survey shows that personalized benefits can help address consumer data-privacy concerns.
Article

A technology blueprint for personalization at scale

– Personalization at scale requires companies to take on the challenges of technology and business in tandem, starting in the C-suite.
Interview

Building a habit of disruption in marketing

– To be successful, creative disruption must be a constant process.
Article

The new way to engage with energy customers: Personalization at scale

– Energy companies struggling with customer churn can borrow lessons from retail and consumer goods to build loyalty and boost sales... through personalization.
Article

Bancassurance: It’s time to go digital

– As customers and banks shift to digital technologies, bancassurers need to rethink their distribution model.
Article

Now or never: Immediacy and customer experience in fashion retail

– To serve and inspire shoppers, retailers and brands need to think through how new technology has changed the customer decision... journey.
Article

Cultivating the omnichannel farmer

– Smart agriculture suppliers are giving farmers what every consumer wants: a digital interface for speed and convenience and human... interaction when they need it. Here’s how they’re doing it.
Article

A new path for telco customer engagement

– Next-generation marketing and sales techniques offer incumbents real opportunity to thrive in a challenging landscape.
Sorry, we couldn't find any results. Try removing some filters.