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Digital Marketing & Multichannel

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Article

Ready to ‘where’: Getting sharp on apparel omnichannel excellence

– Brands and retailers are moving quickly to provide more seamless omnichannel shopping experiences—but your customers are... moving faster.
Article

How digital is powering the next wave of growth in key-account management

– New research highlights what the best-performing sales organizations are doing.
Article

Marketing consumer durables in India: A journey into the minds of digital-age consumers

– A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when... it counts the most.
Article

How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

– Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.
Interview

A passion for customer experience in driving growth

– Embracing data and providing an enhanced customer experience have been keys to growth at Hugo Boss.
Article

What matters in customer-experience transformations

– McKinsey leaders provide an overview of the A, B, Cs of pulling together the building blocks of a customer-experience transformation.
Interview

Driving toward growth: Making difficult decisions and placing the customer first

– The key to above-market growth at Aliaxis is a mind-set that keeps the customer first.
Podcast

Discussions in digital: Making machine-driven marketing work

– To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus... on creativity and personalization.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Article

The future of personalization—and how to get ready for it

– Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop... to stay ahead of the curve.
Article

Meet the missing ingredient in successful sales transformations: Science

– Data and analytics, combined with a personalized approach to performance management, are helping sales execs inculcate best practices... and significantly improve growth.
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