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Article

Now or never: Immediacy and customer experience in fashion retail

– To serve and inspire shoppers, retailers and brands need to think through how new technology has changed the customer decision... journey.
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Cultivating the omnichannel farmer

– Smart agriculture suppliers are giving farmers what every consumer wants: a digital interface for speed and convenience and human... interaction when they need it. Here’s how they’re doing it.
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A new path for telco customer engagement

– Next-generation marketing and sales techniques offer incumbents real opportunity to thrive in a challenging landscape.
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The balancing act: Omnichannel excellence in retail banking

– To capture the full value of digital distribution, banks need to make sure the human touch is still part of the equation.
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What Singles Day can tell us about how retail is changing in China

– Singles Day is the largest single-day sales event globally, but new trends are changing what it means inside and outside of China.
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How to serve today’s digital traveler

– Travel went digital a long time ago, but the digital customer isn’t standing still.
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Sales incentives that boost growth

– Not all sales compensation is the same. Structuring incentives using these four building blocks, can improve the bottom line.
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Unlocking Sri Lanka’s digital opportunity

– There are enormous growth opportunities in Sri Lanka for companies that boost their Digital Quotient in four critical dimensions.
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Amazon Prime Day: What the real lessons are

– Prime Day has emerged as a mammoth shopping event. But surprising insights are reshaping the retail sector.
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From lab to leader: How consumer companies can drive growth at scale with disruptive innovation

– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth... capabilities, including innovation, based on speed, agility, and scale.
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How traditional insurance carriers can disrupt through personalized marketing

– Last year, our colleagues in the Marketing and Sales Practice published a piece on personalized marketing. We have adapted the... framework they presented to the insurance industry.
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