Skip to main content
Back to Our Insights

Marketing & Brand Strategy

ALL INSIGHTS

Article

The future of brand strategy: It’s time to ‘go electric’

– Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever.
Podcast

Clone or create: A conversation with Aaron Tan, CEO of Carro

– Building a new business isn’t necessarily about creating an entirely new business model but about understanding the market... and where the opportunities lie, according to the CEO of Southeast Asia’s largest automobile marketplace.
Article

Revenue growth management in the COVID-19 crisis

– The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay... the groundwork for the next phase.
Article

Rapid Revenue Recovery: A road map for post-COVID-19 growth

– Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.
Article

Leading with purpose: How marketing and sales leaders can shape the next normal

– Chief marketing and sales officers have a defining role to play in navigating the current crisis—and in steering their companies’... success in the world that emerges from it.
Article

The end of shopping’s boundaries: Omnichannel personalization

– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.
Article

What’s wrong with solutions selling—and how to put it right

– If you want to grow your business, improve your commercial capabilities.
Interview

Instilling a company-wide growth mind-set to achieve both short- and long-term growth

– Growth for Scout24 requires a “three-sided” view of the customer.
Article

The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize

– Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping... behavior, suggesting what retailers can do to better prepare.
Interview

Focusing on customers and team mind-sets to deliver growth

– The key to achieving sustainable growth at Danone is a strategy focused on what customers want and building up a growth mind-set... within the business.
Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.
Sorry, we couldn't find any results. Try removing some filters.