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Survey: Indonesian consumer sentiment during the coronavirus crisis

Optimism in Indonesia has stabilized over the last month, though consumers remain cautious about their spending.

About 40 percent of Indonesian consumers are optimistic about a quick economic rebound, a sentiment that has remained stable over the last month. Although consumers feel slightly less impact on their livelihoods, they remain cautious about their spending e.g., becoming more mindful of how they spend their money, looking for ways to save money, and trading down. The strong shift to purchasing via online channels is expected to prevail even once COVID-19 subsides, with close to 60 percent of consumers having tried a new digital shopping method. Most Indonesians are waiting for milestones beyond the release of government restrictions, before engaging regularly in out-of-home activities. Consumers have adopted new low-touch alternatives to behaviors such as remote learning, telemedicine, online fitness and wellness, which may last beyond the crisis.

These exhibits are based on survey data collected in Indonesia from June 19–21, 2020. Check back for regular updates on Indonesia consumer sentiments, behaviors, income, spending, and expectations.

The article in the attached PDF is adapted from an article that appeared in the Jakarta Post on April 19, 2020 and is reprinted here by permission.

About the author(s)

Kapil Dahiya is an associate partner in McKinsey’s Singapore office, where Ali Potia is a partner; Resil Das is a specialist in the Gurugram office, and Denny Praseco is a consultant in the Jakarta office.

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