Design Insights

Article

How concept sprints can improve customer-experience innovation

– The concept sprint is a fast five-day process for cross-functional teams to brainstorm, define, and model new approaches to business issues. Here’s how it works.
Interactive - McKinsey Quarterly

Five Fifty: Midlife of design

– Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
Interview

The changing face of medical-device design

– Design can help craft a standout patient experience. Here, three leaders discuss how the discipline is improving medical products and driving innovation.
Article

More than a feeling: Ten design practices to deliver business value

– As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best practices.
Podcast

Creating value through sustainable design

– Companies can promote sustainability by following good design practices to provide innovative and aesthetically pleasing solutions for customers and users.
Article

The expanding role of design in creating an end-to-end customer experience

– Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.
Article

Design for value and growth in a new world

– Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build... lasting customer relationships.
Article

New insights for new growth: What it takes to understand your customers today

– Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating... insights that lead to new organic growth.
Article

Transforming life insurance with design thinking

– Better addressing the evolving needs of consumers can help incumbents win their loyalty—and protect against new competitors.

Would you like to learn more about McKinsey Design?

Podcasts

Podcast

Why the customer experience matters

– Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line.
Podcast

The power of design thinking

– Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results... but also a distinct competitive advantage.

INTERVIEWS

Interview

Good design is good business

– Kleiner Perkins Caufield & Byers design partner John Maeda talks to McKinsey’s Hugo Sarrazin about why today’s... senior executives must understand design.
Interview

Making design a business priority

– Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani... explains how companies can make the transition.
Interview

Applying design thinking across the business: An interview with Citrix’s Catherine Courage

– Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but... also for its employees.

Connect with McKinsey Design