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Corporate Purpose

Corporate Purpose

What defines a company’s purpose—its core reason for being and its impact on the world? This collection looks closer at the issues and how to move from theory to action in the next normal.

Featured insights

Purpose: Shifting from why to how

What is your company’s core reason for being, and where can you have a unique, positive impact on society? Now more than ever, you need good answers to these questions.
Article - McKinsey Quarterly

Igniting individual purpose in times of crisis

– Creating strong links to an individual purpose benefits individuals and companies alike—and could be vital in managing the postpandemic... uncertainties that lie ahead.
Article

Demonstrating corporate purpose in the time of coronavirus

– Companies will define what they do in the crucible of COVID-19 response—or be defined by it. Here’s how to frame the... challenge.
Article - McKinsey Quarterly

The CEO moment: Leadership for a new era

– Challenged by the global pandemic, CEOs have made four shifts in the way they lead that hold great promise for both companies... and society. Will they build on this unique moment, or return to the ways of the past?

Value Creation

Article - McKinsey Quarterly

The value of value creation

– Long-term value creation can—and should—take into account the interests of all stakeholders.
Article - McKinsey Quarterly

Five ways that ESG creates value

– Getting your environmental, social, and governance (ESG) proposition right links to higher value creation. Here’s why.
Survey

The ESG premium: New perspectives on value and performance

– In a new survey, executives and investment professionals largely agree that environmental, social, and governance programs create short- and long-term value—though perceptions of how have changed over the past decade.

Featured Interviews

Interview - McKinsey Quarterly

Leading with purpose and humanity: A conversation with Hubert Joly

– Best Buy’s former chairman and CEO reflects on a business’s reason for being by defining it around purpose and humanity, the link... to competitive advantage, and managing shareholders and stakeholders during a crisis and beyond.
Interview - McKinsey Quarterly

Rewriting the playbook: How Union Pacific is conducting business during the pandemic

– The chairman and CEO of a railroad heavyweight reflects on what keeps him going, how past challenges have prepared him for today’s,... and how his leadership approach has changed during the pandemic.
Article - McKinsey Quarterly

How ALJ—a ‘75-year-old start-up’—leads with purpose

– What do Rivian electric vehicles, renewables innovation, empirical philanthropy, and a Nobel Prize have in common? A Saudi Arabian... company called ALJ—and a family’s sense of purpose, say its leaders.
Interview

How purpose-driven growth and a strong culture can beat the market

– The foundation of growth strategy at Mondelēz is built on focusing the company, from leadership to the front lines, on a shared... purpose.

Regional Perspectives

Report

How purpose-led missions can help Europe innovate at scale

– Missions can foster broad collaboration between business leaders and the public sector while also garnering support from European citizens.

Quick Takes from our Blogs

Blog Post

Embedding purpose: fewer slogans, more action

– If you had gone to sleep in 1981 and woken up last week, the latest statement from the Business Roundtable, an influential association... of US CEOs, on the purpose of the corporation would not surprise you.
Blog Post

Activate purpose to create shared identity

– Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders to be clear about why their... organization exists, what it stands for, and how it contributes to society.
Blog Post

5 principles to shape corporate purpose during crisis

– Executives are uniquely poised to bring corporate power, guided by social purpose, to make an indelible mark during a time of... crisis.

Purpose at McKinsey

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