Europe

Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

Central Europe’s consumers: Looking for value

– To attract the region’s value-oriented consumers, retailers and manufacturers in Central Europe must expand their assortments,... both in stores and online.
Video - McKinsey Global Institute

Creating meaningful work and driving business success amid technological disruption

– What sort of workplace should we expect in future? And how can we shape it to produce more satisfying jobs and more healthy and... successful companies?
Report

Möjligheter för Sverige i digitaliseringens spår

If Sweden is able to fulfill its potential for digitization by leveraging six important technological trends, it could generate... SEK 850-1 400 billion per year from 2025.
Report

Shaping the future of work in Europe’s 9 digital front-runner countries

– Our research shows significant value in embracing AI and automation for the Northern European countries, but sees a requirement... for new skill sets among employees and a policy response around education, training, and the social contract.
Article

Energy transition: Mission (im)possible for industry?

– Dutch industrial companies have a key role to play in repositioning the Netherlands to thrive in a low-carbon future. Despite... technological challenges and the pressure of global competition, it is possible for them to lower their greenhouse-gas emissions in line with European goals.
Report - McKinsey Global Institute

10 imperatives for Europe in the age of AI and automation

– Europe, while making progress, is behind the US and China in capturing the opportunities of artificial intelligence and automation.
Article

A new reality for the Russian consumer industry

– The country’s economy is showing signs of recovery, but many consumers are still hesitant to spend. Here’s how companies... can win in this evolving market.
Report - McKinsey Global Institute

The new dynamics of financial globalization

– Cross-border capital flows have fallen 65 percent since the financial crisis as global banks retrenched, but a more stable form... of financial globalization is emerging.
Report - McKinsey Global Institute

Stimulating digital adoption in Germany

– Germany needs to do more to harness the potential of new digital and automation technologies to make the most of its strong competitive... position, as the world moves further into the digital age.
Report - McKinsey Global Institute

The brightening mood of European business—and what it means for investment

– Executives are increasingly optimistic about the region’s business outlook, but new survey results suggest more work is... needed to instill confidence and stability. A few measures could help.