Innovation & Growth

Consistent growth requires a commitment to strategy, innovation, and marketing and sales excellence.
Interactive - McKinsey Quarterly

Five Fifty: This year’s model

– Established business models are under attack. How can companies innovate new ones?

Growth Strategy

Podcast

Driving business growth by zeroing in on the consumer decision journey

– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.
Interactive - McKinsey Quarterly

Five Fifty: The organic path to growth

– What’s the best way to grow a company? Many executives gravitate toward mergers and acquisitions. But organic growth, done... right, delivers long-term value, too.
Survey

Fueling growth through data monetization

– A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact,... which requires the right combination of strategy, culture, and organization.
Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.

Marketing & Sales

Article

What the future science of B2B sales growth looks like

– Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.
Interview

Growth transformation: Delivering on a diversified set of e-commerce growth strategies

– Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.
Article

Building a marketing organization that drives growth today

– Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Article

Merge to grow: Realizing the full commercial potential of your merger

– Companies can protect existing, and drive new, revenue by focusing on seven activities.

Voices on Innovation & Growth

Commentary

Innovating at the speed of the 21st century in pharmaceuticals

– The CEO of Eli Lilly offers perspectives on accelerating change in the industry.
Podcast

Setting an agenda for organic growth in the digital age

– Business leaders can focus on three mind-sets to drive growth in their companies and sustain that growth for the long term.
Commentary - McKinsey Quarterly

Creating an innovation culture

– Corning’s Silicon Valley technology chief shares how to stay creative over the long haul, drawing on 40 years of experience.
Interview - McKinsey Quarterly

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

– What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs?... A lot.
Interview

Playing offense: What it takes to drive growth

– In this interview, McKinsey senior partner Liz Hilton Segel speaks with Comcast Cable CEO Neil Smit about what organic growth... means and how a business drives it. The following is an edited version of their conversation.

Innovation at scale

Article - McKinsey Quarterly

The eight essentials of innovation

– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.
Podcast - McKinsey Quarterly

Facing up to digital disruption: Reinventing the core with bold business strategy

– A solid, industry-specific digital strategy and cutting-edge execution can set the stage for increased revenue growth and a better... return on investment.
Article - McKinsey Quarterly

Battle-test your innovation strategy

– Leading companies use war games to focus better on their competitors, while improving the way they identify, shape, and seize... opportunities to innovate.
Article

Incumbents as attackers: Brand-driven innovation

– Big companies are finding growth in new markets by harnessing an underused asset—their brands.

Fast-growth tech

Article

Grow fast or die slow: The role of profitability in sustainable growth

– How can software and online-services companies determine the right balance between growth and profitability?
Article

Grow fast or die slow: Why unicorns are staying private

– Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the... past. Here’s what that means for them and their investors.
Article

Grow fast or die slow: The double-edged sword of M&A

– Our latest research on growth in software and online-services companies has some surprising findings about the benefits and risks... of buying growth.
Article

Grow fast or die slow: Pivoting beyond the core

– Turbocharged initial growth is essential to surviving in the software industry. But what comes next? Here are four lessons so... leaders can write their organizations’ second act.