Middle East and Africa

Article

Retailing in the Middle East: How to recapture profitable growth

– Major structural shifts in the region will compel retailers to transform their businesses both commercially and operationally.
Article

Doubling your company’s growth in a volatile region

– Eastern Europe, the Middle East, and Africa hold tremendous growth potential for consumer-centric, digitally savvy companies... that take a long-term view.
Article

Lions (still) on the move: Growth in Africa’s consumer sector

– Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need... a tailored, data-driven approach.
Article

Mobile financial services in Africa: Winning the battle for the customer

– To compete in Africa’s diverse mobile money markets, banks must offer distinctive mobile and digital services not only in... payments and deposits, but across the spectrum of financial services.
Report

The closest look yet at Chinese economic engagement in Africa

– Field interviews with more than 1,000 Chinese companies provide new insights into Africa–China business relationships.
Article

Winning in Nigeria: Pharma’s next frontier

– Amid the country’s downturn, should companies still be looking here for growth? Yes—and we can learn five lessons from players... getting it right today.
Article

Africa: Mapping new opportunities for sourcing

– Major market shifts are compelling businesses to consider new low-cost sourcing opportunities outside Asia. In many cases, Africa... offers attractive alternatives.
Report

Digital banking in the Gulf

– Financial services providers must provide engaging digital experiences to better serve customer needs.
Report

Following the user: Middle East telcos on the journey to a digital customer experience

– Our new report, Following the user: Middle East telcos on the journey to a digital customer experience, highlights the... opportunity for telecom players amid digital disruption. Although there is room to take advantage, many Middle Eastern telcos are behind the curve. Understanding the digital customer experience could help them build agility to compete.
Article

Digital Middle East: Transforming the region into a leading digital economy

– A number of countries in the region have high rates of consumer smartphone penetration, but businesses and governments need to... catch up.
Report - McKinsey Global Institute

Lions on the move II: Realizing the potential of Africa’s economies

– Africa’s economic fundamentals remain strong, but governments and companies will need to work even harder to keep the region’s... economies moving forward.