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We help consumer packaged goods companies optimize organizational performance to support the execution of their strategic and operational agendas.

Following several decades of successful global expansion, many consumer packaged goods (CPG) companies now find themselves managing a wide array of products, brands, categories, and channels. Many of them also serve diverse customer segments in multiple
countries worldwide. As a result, their organizational structures tend to be more complex than those of companies in other industries. This also means that organizational excellence is an important source of competitive advantages for CPG companies.

What we do

We help CPG executives address key organizational issues, including organization design, transformational change and capability building, human capital, merger management, and organizational insights. As part of our client service, we employ a number of proprietary tools and approaches, such as the Consumer Organization Database (COD), a proprietary source of functional CPG headcount benchmarks.

Organization design

We help clients make fundamental decisions about the design of their organizations, including enterprise-level structure, functional structure, management processes and decision rights, and roles and responsibilities.

Transformational change and capability building

We help clients achieve systematic and sustainable improvements in areas such as business performance, organizational health, and functional capabilities. We engage with executives to design the overall transformation approach, conduct diagnostics, establish concrete change initiatives, and lend implementation support. We also develop and conduct top-level client-learning programs to strengthen our clients’ leadership skills. Examples of such programs include Centered Leadership and Lean Leadership. Our functional capability building programs (e.g., the CPG Marketing Academy) comprise turnkey approaches and complete training modules that help build functional capabilities and optimize organizational performance.


We work with clients to unleash the true potential of their people. We offer guidance on talent strategy development, excellence in talent management, and the establishment of a talent culture. We also engage with clients on workforce strategy and planning.

Merger management

We support clients who are considering a merger or an acquisition on preliminary planning, post-transaction integration, and capability building. We offer guidance on the definition of integration aspirations, the development of an adequate integration approach, and the alignment of organizations and cultures. We also help clients with integration execution and help them build capabilities for future transactions. Organizational insights. We partner with the Organization Practice to provide expertise and support around organizational research and information issues, diagnostic tools, survey design, and data analysis.

Featured Capabilities

Consumer Organization Database (COD)

Proprietary database of functional headcount benchmarks in CPG that allows for comprehensive and consistent analysis across all functions of a CPG company.

Proprietary CPG libraries

We maintain proprietary databases and libraries that cover top-team organization structures and operating models at leading CPG companies, as well as best-practice CPG process maps, decision rights, roles and responsibilities, and job descriptions. Also, we collect and aggregate best practices and organization structures for key CPG functions such as, e.g., marketing, sales, R&D, and supply chain management.

McKinsey Academy

We created McKinsey Academy to help organizations succeed at the human side of strategy — from mergers and turnarounds to digital transformation and growth.


Enables successful organizational transformations through data-diagnostics and design capabilities

Organizational Health Index

Put hard numbers and improvement actions on your organization’s health

Related Insights


What it takes to deliver breakthrough customer experiences

– To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking... and practices in seven key areas.

Building a design-driven culture

– It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how... to embed experience design in your organization.

Connect with our Consumer Packaged Goods Practice