Our Insights

Article

Should CPG manufacturers go direct to consumer—and, if so, how?

– The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 5

– The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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MORE INSIGHTS

Article

Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.
Article

Changing the channels landscape to satisfy Japanese luxury consumers’ appetite for novelty

– What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and... explore new strategies.
Article

How Turkish companies can become global successes

– The country’s demographics and business climate have made it fertile ground for local companies with global aspirations.
Article - McKinsey Quarterly

Hidden sources of better supply-chain performance

– High-level benchmarks often obscure paths to operations improvements. New data and metrics that tap underlying performance dynamics... offer better visibility.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
Podcast

The future of grocery—in store and online

– As so much of everyday life moves to the Internet, including grocery shopping, grocers must find profitable ways to revive the... in-store experience while enhancing online options.
Article

Consumer sentiment around the world: Trending upward

– In many countries, consumers felt less financial pressure in 2016 than they did the year before.
Article

My supply chain is better than yours—or is it?

– More-detailed benchmarks show that supply chains can still yield significant value—building on the investments so many CPG... companies have already made.
Article

Breakthrough technologies fundamentally change the game

– The right combination of breakthrough technologies (such as 3-D printing, machine-to-machine communications, and advanced robotics)... can help CPG companies achieve breakout performance.
Article

Building omnichannel excellence

– As consumers move more of their shopping online, consumer-goods companies need to meet service and efficiency challenges across... multiple channels. That calls for a new approach to the supply chain.
Article

Mastering the enablers of a sustained digital journey

– Three intertwined enablers—people, governance, and partnerships—are essential for lasting digital change.

Connect with our Consumer Packaged Goods Practice