Our Insights

Article

Augmented and virtual reality: The promise and peril of immersive technologies

– Immersive technologies, namely virtual and augmented reality, will fundamentally alter how we interact with content.
Article

We are wrong about millennial sports fans

– Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.
Report

Shaping the future implications of digital media for society: Valuing personal data and rebuilding trust

– Do you understand digital media enough to make good decisions? A survey of nearly 6,000 respondents offers insight into how people... view the ways personal data is collected, shared and used.
Article

How can creative industries benefit from blockchain?

– Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome.
Report

Global Media Report 2016

– Our annual review of the global media landscape, drawing from our proprietary database.

Featured insight

Article

How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

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More Insights

Interview - McKinsey Quarterly

Leading a corporate transformation

– Lessons from an executive who has done so three times in the past dozen years.
Podcast

Staying ahead on cyber security

– Is your company an easy target for hackers? Even those making progress must keep moving to protect their digital assets.
Commentary

What can we expect in China in 2017?

– Provided geopolitical movement doesn’t derail his best laid predictions, Gordon Orr sees a year of slowing economic growth, headaches... for multinationals, demographic anxiety, and buyer’s remorse for soccer tycoons.
Article

The role of the transformation office

– Pace and rhythm are important in planning and execution.
Article - McKinsey Quarterly

Making data analytics work for you—instead of the other way around

– Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.
Report

Women in the Workplace 2016

– In corporate America, women fall behind early and keep losing ground with every step.
Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.
Report

Making the most of advanced analytics in Tech, Media & Telecom

– The business model of network operators is being disrupted. This report highlights the potential of advanced analytics for incumbents—and... the leadership and organizational challenges they face.
Article

Building a design-driven culture

– It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how... to embed experience design in your organization.
Article - McKinsey Quarterly

An executive’s guide to machine learning

– It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.

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