Media & Entertainment Insights

Report

How do emerging technologies affect the creative economy?

– Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.
Article

AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.
Article

Augmented and virtual reality: The promise and peril of immersive technologies

– Immersive technologies, namely virtual and augmented reality, will fundamentally alter how we interact with content.
Article

We are wrong about millennial sports fans

– Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.
Report

Shaping the future implications of digital media for society: Valuing personal data and rebuilding trust

– Do you understand digital media enough to make good decisions? A survey of nearly 6,000 respondents offers insight into how people... view the ways personal data is collected, shared and used.

Featured insight

Article

How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

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More Insights

Article

How can creative industries benefit from blockchain?

– Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome.
Report

Global Media Report 2016

– Our annual review of the global media landscape, drawing from our proprietary database.
Report

Global Media Report 2015

– The world of media is changing at a rapid pace. Our third annual Global Media Report offers high-level and granular insight into... the media industry around the world, providing historical data from 2009 through 2014 and forecasts from 2015 through 2019.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.
Article

Development drivers: Third-party engines and mobile gaming

– A tiny but key component in the massive mobile gaming industry, game engines enable rapid innovation. Deciding on a third-party... engine entails a range of factors.
Report

Global Media Report 2014

– To help interpret the global media landscape, this report draws from a proprietary database of historical and forecast data on... consumer media and ad spend.
Article

Is sports sponsorship worth it?

– How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here... are five metrics that are crucial to finding out.
Article

Using marketing analytics to drive superior growth

– Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But... an integrated marketing-analytics approach is the key to driving growth.
Article - McKinsey Quarterly

Strategic principles for competing in the digital age

– Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical... decisions CEOs must make to address the strategic challenge posed by the digital revolution.
Book Excerpt - McKinsey Quarterly

Building a sense of purpose at Pixar

– The cofounder of Pixar Animation Studios recalls how a serious organizational rift led him to a new sense of mission—and... how it helped Pixar develop a more open and sustainable creative culture.
Article

Developing a fine-grained look at how digital consumers behave

– Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look... below the surface to understand who is doing what.

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