Our Insights

Article

What shoppers really want from personalized marketing

– What customers want and what businesses think they want are often two different things. Here’s what customers are looking for.

Featured insights

Global theme

The new consumer

Changes in technology and economic opportunity are dramatically altering the global consumer landscape.
Issue

Perspectives on retail and consumer goods, Number 5

– The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

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More insights

Article

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.
Article

The consumer sector in 2030: Trends and questions to consider

– In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?
Article

Here comes the modern Chinese consumer

– Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in... what they’re buying and how they’re buying it.
Article

Retailing in the Middle East: How to recapture profitable growth

– Major structural shifts in the region will compel retailers to transform their businesses both commercially and operationally.
Article - McKinsey Quarterly

The two faces of fashion-industry performance

– Top-quintile companies are the engines of value creation. Digitization and better in-store experiences will drive future gains.
Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
Interview

Reshaping ‘retail-tainment’ in the Middle East and beyond

– Alain Bejjani, CEO of conglomerate Majid Al Futtaim, shares his perspectives on retail’s future and on his own leadership journey.
Article

Turning indirect sourcing into a multimillion-dollar profit center

– Retail is facing massively declining margins and is struggling—and losing—against e-commerce. We highlight the case... for change, and offer guidelines on getting next-generation, business-backed not-for-resale sourcing.
Report

The state of fashion

– After a tough 2016, growth in the $2.4 trillion industry may accelerate next year, according to the first joint report from McKinsey... and the Business of Fashion.
Article

The secret to smarter fresh-food replenishment? Machine learning

– With machine-learning technology, retailers can address the common—and costly—problem of having too much or too little fresh food... in stock.
Article

How retailers can improve price perception—profitably

– New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing... margins.

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