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Wajih Abou-Zahr
Senior Partner, Dubai
Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...
Salman Ahmad
Senior Partner, Karachi
Leads McKinsey’s work in Pakistan. Has broad global experience in helping governments and major companies tackle their key challenges...
Kabir Ahuja
Partner, London
Drives growth strategy and execution for consumer-oriented companies, with deep expertise serving leaders in media, consumer technology,...
Daniel Alsén
Partner, Stockholm
Drives customer-centric digital strategy and product development, advanced analytics deployment and large-scale agile transformations
Jorge Amar
Partner, Stamford
Works with telecommunications companies to drive the changes needed to improve overall customer experience while also controlling...
Peter Andén
Partner, Stockholm
Coleads McKinsey’s design work in Europe, is passionate about design and technology, and supports clients on digital strategy...
Davide Arpili
Partner, Milan
Leads complex international corporate restructurings, turnarounds, and transformations across industries. Served as chief restructuring...
Venkat Atluri
Senior Partner, Chicago
Builds and transforms businesses by pursuing cutting-edge technologies and cross-sector opportunities
Kushe Bahl
Partner, Mumbai
Leads the McKinsey Digital and McKinsey Analytics Practices in India, helping leading companies across sectors accelerate their...
Kim Baroudy
Senior Partner, Copenhagen
Serves clients in the telecommunications, technology, private-equity, and financial-technology sectors—including financial...
Michael Barriere
Partner, New York
Draws on years of private-sector experience to build HR, leadership, and workforce capabilities that deliver business outcomes...
Thomas Bauer
Partner, Munich
Brings deep expertise in marketing-performance optimization to help leading brands across industries and geographies transform...
Thomas Baumgartner
Senior Partner, Global Practice Co-Convener, Vienna
Coleads our work in Advanced Industries on a global basis, leads our Advanced Industries work in Europe, and heads up our work...
Cornelius Baur
Senior Partner, Munich
Brings extensive expertise in operations to help automotive, high tech, and aerospace companies enhance value
Keith Beattie
Partner, London
Leads banking within the RTS Practice, specialising in major turnarounds and transformations, taking both advisory and interim...
Enrico Benni
Senior Partner, Prague
Helps clients on a number of business-technology issues, including sourcing, CRM and global integration of IT systems
Markus Berger-de León
Partner, Berlin
Supports digital transformations with the insights of a seasoned digital entrepreneur; leads our digital business building operations
Fabian Billing
Senior Partner, Düsseldorf
Guides companies through performance transformations, enterprise agility programs, and merger integrations, leading to sustainable...
Ilke Bigan
Partner
Helps consumer-facing companies, particularly in telecommunications, media, packaged goods, and retail, set strategy and boost...
Adam Bird
Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, media, and entertainment
Eduardo Bolio
Senior Partner, Mexico City
Leader of our global work in energy, basic materials, education, operations, and public institutions
Daniel Boniecki
Senior Partner, Warsaw
Applies deep expertise in telecommunications and technology to help clients on strategy, M&A, sales, and operational improvement...
Chris Bradley
Senior Partner, Sydney
Leads the Strategy & Corporate Finance Practice in Asia and works on strategic transformations for organisations across Australia’s...
Duarte Braga
Senior Partner, Lisbon, Madrid
Serves as office manager of our Iberia office, and advises the top management of financial institutions and major telecommunications...
Marc Brodherson
Partner, New York
A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising...
Tycen Bundgaard
Partner, Singapore
Works with telecommunications clients on digital strategy, product development and launch, and M&A due diligence
Tomás Calleja Mediano
Senior Partner, Madrid
Helps clients in service industries transform their operations making them more customer-driven and efficient
Brant Carson
Partner, Sydney
Advises financial institutions and telecom companies on holistic digital transformation and business technology, from strategy...
Nuno Catarino
Senior Partner, Lisbon, Luanda
Leads our customer care work, helping leaders in the banking, telecommunications, media, cement, and pulp and paper industries...
Vladimir Cernavskis
Senior Partner, Moscow
Vladimir leads McKinsey work in restructuring and transformation in the ЕЕМА region (the CIS, Middle East, Turkey and Africa).He...
Bertil Chappuis
Senior Partner, Silicon Valley
Brings deep high tech industry expertise to help clients drive performance, with a focus on go-to-market initiatives
James Chavin
Senior Partner, London
Leads McKinsey’s transformation work in Europe, serving as a restructuring and transformation advisor for a range of national...
Sachin Chitturu
Partner, Singapore
Combines expertise in technology and advanced analytics with the discernment of an investor to help clients digitize their offerings...
Marina Cigarini
Senior Partner, São Paulo
Draws on deep expertise in digital, advanced analytics, and marketing and sales to help high-tech, telecom, and media clients...
Laura Corb
Senior Partner, New York
Develops growth and go-to-market strategies for leading companies in the media, entertainment, and service industries
Peter Dahlstrom
Senior Partner, London
Globally leads McKinsey's Client and Firm Communications, and is a leader of McKinsey Digital for B2C sectors, serving leading...
Alexey Dang
Partner, Silicon Valley
Helps customer-focused and technology businesses pursue growth by tapping the power of digital, raising the bar on customer experience,...
Angus Dawson
Managing Partner, McKinsey Australia and New Zealand
Leads McKinsey’s work in Australia and New Zealand and serves clients through periods of intense strategic, regulatory, and technology-based...
Richelle Deveau
Partner, Silicon Valley
Advises high-tech companies on innovation, growth, and go-to-market issues, including recurring-revenue-business-model transitions,...
Miklós Gábor Dietz
Senior Partner, Vancouver
Helps financial services companies and other organizations harness digital technology and stay ahead of emerging trends
Mikhail Dmitriev
Partner, Moscow
Focuses on strategy development, organizational design, and operational transformation projects for telecommunications, construction,...
Ewan Duncan
Senior Partner, Seattle
Works with clients across the technology, media, telecommunications, and other sectors to use design and customer-centricity...
Desiree El Chebeir
Associate Partner, Dubai
Brings more than 18 years of experience in the technology industry and working with start-ups to help clients launch and scale...
Omar El Hamamsy
Senior Partner, Cairo, Dubai
Helps leading companies, private equity players, sovereign wealth funds, and national governments define and deliver ambitious...
Tarek Elmasry
Senior Partner, Dubai
Counsels CEOs, senior executives, and government leaders on a range of strategic and organisational issues, including technology,...
Bo Krag Esbensen
Partner, Copenhagen
Drives enterprise-wide agile transformations to help telecommunications companies better serve their customers while achieving...
Travis Fagan
Senior Partner, Dallas
Works with clients on operations performance transformation, strategy, business building, and organization issues
Miguel Fonseca
Partner, Lisbon
Helps leading telecom and banking companies drive major transformational initiatives in strategy and marketing and sales
Tom French
Senior Partner, Boston
Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design
Guido Frisiani
Senior Partner, Milan
Supports leading technology, telecommunications, and media companies to shape strategies and capture growth opportunities in the...
Brendan Gaffey
Senior Partner, Dallas
Provides deep insight into consumer digital behaviors for high tech, media, and telecom organizations
Vidhya Ganesan
Partner, Singapore
Helps governments and telecommunication companies leverage the power of technology and digital transformation to foster better...
Fan Gao
Partner, Shenzhen
Advises telecommunications and technology clients on topics relating to transformation, technology, M&A, and strategy
Dorian Gärtner
Partner, Sydney
Serves clients across a broad range of industries with a focus on business technology, including IT strategy, operating-model...
Arne Gast
Partner, Kuala Lumpur
Leads our Organization Practice across Asia–Pacific, bringing extensive global expertise in leadership development, organizational...
Seth Goldstrom
Senior Partner, Charlotte
Helps organizations sustain performance transformations through a focus on execution, capability building, and growth
Andrew Goodman
Partner, London
Serves companies, governments and private equity firms. He works with clients in sectors that are being disrupted to deliver strategic...
Katie Gordon Motwani
Partner, New York
Leads growth strategy and execution for consumer-facing businesses at the intersection of media- and data-driven marketing
Olivier Gorter
Partner, Amsterdam
Draws on years of senior-executive and board-level experience to improve the financial performance and organizational health of...
Brett Grehan
Senior Partner, Sydney
Combines broad cross-sector experience with deep expertise in marketing and strategy to help clients transform global marketing...
Ferry Grijpink
Senior Partner, Amsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Gustav Grundin
Partner, Tokyo
Leverages two decades of experience in telecommunications to advise operators and equipment manufacturers globally across all...
Stephen Hall
Senior Partner, London
Brings more than 25 years of experience in the energy and mining sectors to his work counselling clients on strategy and performance...
Lari Hämäläinen
Senior Partner, Helsinki
Leads McKinsey’s Helsinki office and our Advanced Analytics (AI) work in Benelux and the Nordic region, while advising companies...
Martin Harrysson
Partner, Silicon Valley
Draws on expertise in software development and digital strategy to help high-tech and industrial companies innovate the customer...
Homayoun Hatami
Senior Partner, Paris
Leads our offices in France, helping companies drive above-market growth through innovation, marketing, digital and analytics
Eric Hazan
Senior Partner, Paris
Coleads the Marketing & Sales Practice in Western Europe and brings extensive knowledge of strategic marketing, as well as digital...
Kersten Heineke
Partner, Frankfurt
Leads the McKinsey Center for Future Mobility in Europe, focusing on connected cars, autonomous driving, and shared mobility,...
Jason Heller
Partner, Global Lead, Digital Marketing Operations & Technology, New York
Helps companies rise to the challenges of digital-age marketing by leveraging new strategies, marketing technologies, data, and...
Martin Hirt
Senior Partner, Greater China
Coleads the Strategy & Corporate Finance Practice globally and is one of the firm's most experienced client counselors on issues...
Klemens Hjartar
Senior Partner, Copenhagen
Leads digital and advanced-analytics performance based transformations, building agile capabilities at scale in large organizations...
Sarah Holcomb
Associate Partner, London
Brings data-driven commercial and strategic insights to companies across the media and telecommunications sectors
Endre Holen
Senior Partner, Seattle
Deep expertise in helping companies transform their core operations and focus on holistic performance improvement
Martin Bech Holte
Managing Partner, Oslo
Serves energy, technology, and private-equity clients in driving performance transformations and in reshaping their strategies
Richard Hudson
Senior Partner, London
Brings over 17 years of experience in board, operational, restructuring, and advisory roles
Mohsin Imtiaz
Partner, Houston
Leads McKinsey’s High Tech, Media & Entertainment, and Telecommunications (TMT) Practices in the southern United States, with...
Jason Inacio
Partner, Sydney
Leverages expertise in agile transformation to enable new ways of working across the enterprise that increase value while boosting...
Jeff Jacobs
Partner, Chicago
Drives business growth through excellence in brand strategy and insights, customer experience and marketing efficiency
Pallav Jain
Senior Partner, Atlanta
Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics
Jay Jubas
Senior Partner, Stamford
Collaborates with incumbent providers and alliances on winning strategies, and pricing and operations improvements
Ken Kajii
Partner, Tokyo
Leader of the telecommunications, media, and technology team in Japan, Ken helps organizations develop new business-transformation...
Noshir Kaka
Senior Partner, Mumbai
Coleads our global Analytics Practice; founded our Outsourcing and Offshoring Practice in India.
Kjartan Kalstad
Partner, Oslo
Trusted by leaders in telecom, media, technology, banking, and other consumer-facing industries for his expertise in full-scale...
Axel Karlsson
Senior Partner, Hong Kong
Draws on his expertise in technology, strategy, and operations to help telecommunications, technology, and media companies improve...
Omid Kassiri
Partner, Nairobi
Supports governments as they pursue a transformation agenda with a focus on economics and agriculture; guides companies to better...
Basel Kayyali
Senior Partner, New Jersey
Leads the Healthcare Systems & Services Practice globally and McKinsey Digital in the mid-Atlantic, assisting healthcare, high-tech,...
Peter Kenevan
Senior Partner, Tokyo
Combines expertise in corporate finance, strategy, and operations in the industrial and technology sectors with hands-on executive...
Katia Khvatova
Partner, Sydney
Leads our Telecommunications and Marketing & Sales Practices, with a focus on delivering impact through commercial transformations
Michael Kiermaier
Partner, Seattle
Brings extensive knowledge on go-to-market, pricing, and subscription transformations to help software and technology organizations...
Eyitope (Topsy) Kola-Oyeneyin
Partner, Lagos
Serves clients in the financial-services sector in driving growth and large-scale transformation programs
Masahiro Komatsubara
Senior Partner, Tokyo
Serves automotive, electronics, and other globally active companies in the manufacturing and travel and transportation sectors
Asmus Komm
Partner, Hamburg
Unites diverse teams across the globe on their talent management, leadership, organization design, and change-management initiatives
Chandru Krishnamurthy
Senior Partner, Atlanta
Focuses on helping federal and state government agencies and telecommunications companies tackle their most challenging business-technology...
Vladimir Kulagin
Senior Partner, Moscow
Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in...
Eric Kutcher
Senior Partner, Silicon Valley
Leads McKinsey’s global High Tech, Media & Entertainment, and Telecommunications Practices, bringing engineering and enterprise...
Tomás Lajous
Partner, New York
Advises telecommunications, media, and private-equity clients, focusing on strategy and corporate finance with an emphasis on...
Richard Lee
Senior Partner, Seoul
Works with leading technology, media, telecommunications, and private-equity clients to enable digital transformations that capture...
Cameron Leitch
Partner, Melbourne
Cofounder of the RTS practice in Australia; passionate about driving large-scale transformation across a range of industries and...
Acha Leke
Senior Partner, Johannesburg
Works with key public, private, and social sector institutions to accelerate growth and development in Africa
Oskar Lingqvist
Senior Partner, Stockholm
Supports participants in the Forest Products sector around the globe, helping refine and execute strategic initiatives, and improve...
Harrison Lung
Partner, New Jersey
Helps mobile operators across Asia and North America on operations and technology issues—such as digital, IT, and networks—with...
Nicolas Maechler
Partner, Paris
Global leader of our work in customer experience, and leads our Marketing & Sales Practice in France
Deepa Mahajan
Partner, San Francisco
Advises executives working in financial services, technology, and their intersection (fintech) as they set effective growth and...
Nitin Mahajan
Partner, Singapore
Supports telecommunications operators and private investors with his extensive knowledge of the telecommunications industry in...
Mitra Mahdavian
Partner, Silicon Valley
Mitra is a leader in McKinsey’s Digital and Marketing & Sales Practices, supporting high-tech companies on growth and go-to-market...
Nimal Manuel
Senior Partner, Kuala Lumpur
Leads McKinsey’s Analytics in Asia, serving telecommunications and public-sector clients on strategy, sales and marketing, and...
James Manyika
Chairman and Director, McKinsey Global Institute, and Senior Partner, San Francisco
Leads research on global economic and technology trends and serves many of the world's leading high tech companies on growth,...
Chiara Marcati
Partner, Dubai
Leads large-scale transformations of companies in the Middle East, specializing in operations, cost optimization, sales and channel...
Benjamin Maritz
Partner, Tokyo
Advises clients in process and technology-intensive industries on rapid recovery programs, leading to strengthened operations...
Georges Massoud
Senior Partner, Kiev
Deep experience in financial services, both private and public, especially banking and insurance, as well as the public sector,...
Thomas Meakin
Partner, London
Serves consumer-facing technology and media companies on their most challenging strategic and commercial issues, co-leads our...
Jürgen Meffert
Senior Partner, Düsseldorf
Helps leading companies across industries shape their strategy and digital transformation. Recognized thought leader and global...
Alexandre Ménard
Senior Partner, Paris
Leads our Telecommunications Practice and media and technology work in France—with a focus on technology and operations—and specializes...
Pedro Mendonça
Senior Partner, Lisbon, Luanda, Rio de Janeiro
Advises senior executives in leading telecom and media companies on strategic, marketing, and pricing issues
Duncan Miller
Senior Partner, Atlanta
Leads commercial transformations at consumer companies to drive both topline growth and margin expansion, and oversees our consumer...
Niko Mohr
Partner, Düsseldorf
Valued by international clients in sectors from advanced industries to telecommunications to healthcare for his deep expertise...
Lohini Moodley
Partner, Johannesburg
Works with business and government to unlock Africa's telecommunications and technology potential and leads McKinsey's initiative...
Marie-Claude Nadeau
Partner, San Francisco
Advises executives in financial services, technology, and retail as they set effective growth and go-to-market strategies and...
Philipp Nattermann
Senior Partner, London
Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...
Lars Engel Nielsen
Partner, Copenhagen
Advises clients on marketing and sales transformations and leads our work in Europe on customer-life cycle management and advanced...
Naveed Niwaz
Partner, Copenhagen
Helps clients on strategic, commercial, and operational issues with a focus on the software, IT, telecommunications, and banking...
Jurica Novak
Senior Partner
Trusted by banks, private-equity firms, and consumer-goods producers for his expertise in risk management, turnarounds, pricing,...
Csaba Paál
Partner, Budapest
Works with telecommunications companies across Europe to shape bold growth strategies, strengthen their commercial positions,...
Vivek Pandit
Senior Partner, Mumbai
Serves the world’s leading investors and shareholders on investment strategy, operations, origination, transformations, and exits,...
Mark Patel
Senior Partner, San Francisco
Advises clients across sectors on IoT, analytics, and digital. with a specific focus on the industrial, high tech, and semiconductor...
Andrea Peyracchia
Digital Partner, Milan
Guides digital transformation with an emphasis on building new digital ventures; leads digitization, design, and digital capability...
Andrew Pickersgill
Senior Partner, Toronto
Advises clients on sales and marketing, growth strategy, and operational-improvement issues, with depth in the telecommunications...
Vadim Pokotilo
Partner, Moscow
Specializes in large-scale transformation programs in municipal transport and logistics development, as well as retail and fast-moving...
Pierre Pont
Partner, Sydney
Leads McKinsey’s Strategy & Corporate Finance Practice in Australia and New Zealand, with deep experience shaping strategy and...
David Pralong
Senior Partner, Auckland
Trusted by clients across industries and geographies for his expertise in corporate transformations and portfolio restructuring
Bastien Puech
Associate Partner, Yangon
Brings deep expertise in generating sustainable economic growth to help public and private-sector leaders design and deliver ambitious...
Dr. Julian Raabe
Partner, Munich
Specializes in holistic customer experience and customer-care transformations, deploying next-generation technologies, advanced...
Kelsey Robinson
Partner, San Francisco
Partners with industry leading consumer-facing companies to drive top-line growth through ideation and implementation of strategies,...
Paul Roche
Senior Partner, Silicon Valley
Leads McKinsey’s global Software Practice, advising online and IT services companies on go-to-market, performance-improvement,...
Kristine Romano
Managing Partner, Manila
Works with public- and private-sector entities to transform operations, improve performance, and unlock growth
Elin Sandnes
Partner, Oslo
Helps telecommunications and consumer clients with performance transformations to reshape their strategies and grow their businesses
Hugo Sarrazin
Senior Partner, Silicon Valley
Pioneers innovative initiatives that help clients reinvent their businesses and is the cofounder and global leader of McKinsey...
Naveen Sastry
Partner, Silicon Valley
Brings expertise in digital transformations and helps organizations become more agile with technology; has extensive domain expertise...
Ruben Schaubroeck
Senior Partner, Antwerp
Advises clients on large-scale, digital and analytics transformations and technological challenges
Davide Schiavotto
Partner, Milan
Works with telecommunications, high tech, and media clients to design bold digital strategies and organizations capable of realizing...
Jeremy Schneider
Senior Partner, New York
Coleads McKinsey’s software work in North America, leads the XaaS work, and leads marketing and sales within McKinsey’s High Tech,...
Jürgen Schröder
Senior Partner, Düsseldorf
Helps companies to improve their performance by utilizing agile methods and digital technologies to enhance their commercial transformation
Joydeep Sengupta
Senior Partner, Singapore
Leads the Asia–Pacific Banking Practice and works side by side with banking and insurance clients to transform their businesses
Liz Hilton Segel
Senior Partner, New York
Drives revenue growth and profit improvement for companies in consumer-facing industries by partnering with clients on transformations,...
Abhyuadaya Shrivastava
Partner, Singapore
Trusted by clients to unlock game-changing growth given his expertise in strategy, portfolio re-design, commercial excellence,...
Beltrán Simó
Partner, Bogotá
Works with leading telecommunications clients in emerging markets and brings deep experience in digital and analytics as well...
Dan Singer
Partner, New York
Helps leading sports and gaming companies grow, innovate, and compete for fans in global digital markets
Noppamas Sivakriskul
Senior Partner and Managing Partner, Bangkok
Managing Partner of McKinsey Thailand; leads our digital business-building work in Southeast Asia; advises B2B and B2C companies...
Pal Erik Sjatil
Senior Partner, Paris
Provides strategic support to local market leaders and multinational companies, with a focus on the telecommunications and high-tech...
Sven Smit
Chairman and Director, McKinsey Global Institute, and Senior Partner, Amsterdam
Leads client service for McKinsey globally, codevelops the core of our Strategy & Corporate Finance Practice, and works with leading...
Daniel Spiridon
Partner, Bucharest
Serves the senior management of companies driving the impressive growth in Romania and the wider region, with expertise in telecommunications,...
Steven Spittaels
Senior Partner, Brussels
Helps B2C companies in media, telecommunications, and retail harness the power of digital to transform their businesses
Irina Starikova
Partner, Silicon Valley
Helps clients across many industries address their toughest technological challenges and adopt new generation IT platforms and...
Alexey Starygin
Partner, Moscow
Supports financial institutions, telecommunications companies, and the public sector in holistic transformation, strategy development,...
Kushan Surana
Partner, New York
With a focus on commercial optimization through advanced analytics techniques, works with leading technology and telecommunications...
Yael Taqqu
Senior Partner, New York
Drives innovation and go-to-market performance for leading companies in the telecommunications, technology, consumer, and media...
John Tiefel
Senior Partner, Zurich
Helps leading consumer, retail, and telecommunications companies transform their organization, push growth, and achieve higher...
Oleg Timchenko
Partner, Bangkok
Leads projects for telecommunications and banking clients, with a focus on strategy development, evaluation of mergers and acquisitions,...
Andrea Travasoni
Partner, Milan
Trusted by telcos, media, and tech companies for his expertise in building integrated digital strategies
Ole Jørgen Vetvik
Senior Partner, Bangkok
Specializes in applying data and analytics to help clients make better marketing and sales decisions
Robert Uhlaner
Senior Partner, San Francisco
Coleads the Strategy & Corporate Finance Practice globally and helps clients in major organizations with large-scale corporate-finance...
Judy Wade
Venture Leader, San Francisco
Brings deep knowledge of start-up funding and execution to help venture-backed companies around the world and their funders accelerate...
Dilip Wagle
Senior Partner, Seattle
Helps high-tech and media companies develop strategies and the organizational capabilities to execute them
Wesley Walden
Senior Partner, Melbourne
Leads transformation work across the Asia-Pacific region, advising clients on enterprise transformations with a focus on strategy,...
Phillia Wibowo
Managing Partner, Jakarta
Leads our Indonesia office and brings transformational change expertise to a range of clients in Indonesia and across Asia, helping...
Andy West
Senior Partner, Boston
Brings deep experience to bear in helping mergers and acquisitions deliver growth through effective integration and new structures...
Matthias Winter
Senior Partner, Zurich
Helps telecom and media companies to grow their business, shape new markets, and transform their organizations
Jane Wong
Associate Partner, San Francisco
Leads the digital customer-acquisition work within the Marketing & Sales Practice and serves B2C clients across retail, consumer...
Florian Wunderlich
Senior Partner, Munich
Leads rapid-pace digital transformations for companies looking for a fresh start, taking an owner's mind-set to maximize business...
Hrishika Vuppala
Partner, Silicon Valley
Brings IT transformation expertise to help private and public-sector agencies maximize value from technology investments to drive...
Igor Yasenovets
Partner, Moscow
Leads projects on strategic development, improvement in organizational design, transformation of global branch networks, efficiency...
Lareina Yee
Senior Partner, San Francisco
Leads McKinsey’s global technology hardware and services work, advising high-tech, media, and industrial companies on innovative...
Stephan Zimmermann
Senior Partner, San Francisco
Helps companies with substantial online operations find Internet-based consumer insights, manage the customer life cycle, and...