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Adam Bird

Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, media, and entertainment

About Adam

Adam Bird, leader of both the Media & Entertainment Practice in Europe, the Middle East, and Africa, and the Digital Marketing group in Europe, advises top management of leading media, entertainment, leisure, and consumer goods companies. His 21 years of client work have spanned broadcasting, consumer publishing, gaming, internet, professional publishing, filmed entertainment, cable and satellite distribution, music, video games, and sports. Adam also has extensive experience in online video, having worked for a number of key players across Europe.

Adam often speaks on media topics at conferences and has been cited in publications including The Economist, The New York Times, The Wall Street Journal, International Herald Tribune, The Financial Times, Time and Businessweek.

Additionally, Adam is a Young Global Leader with the World Economic Forum, a member of the board of governors of the Media Center, the International Council, and the Paley Center for Media (formerly the Museum of Television and Radio) in New York.

Published work

When the content consumer is king,” McKinsey & Company, May 2019

Shaping the future implications of digital media for society: Valuing personal data and rebuilding trust, World Economic Forum, January 2017

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Past experience

Booz Allen Hamilton
Managing director, global media and consumer practice
Managing director, European and global media and entertainment practice

Bossard Consultants


Wesleyan University
BA, political science, economics