Helps leading telecoms companies and retailers define their growth strategies, improve their sales and marketing, and transform their organizations

About John

John leads our strategy work for the Zurich office. His areas of expertise include improving the performance of mobile and fixed-line operators, and designing and delivering strategy programs for retailers, financial services, and other clients.

John spent several years in Brussels serving financial institutions and telecom operators. After deepening his expertise in 3G mobile through work in Japan and the United States, he moved to Dubai and served clients in telecom and banking, helping them create expansion strategies and continuing to drive their transformation into high-performing companies. In Switzerland, John supports leading banks, retailers, and telecom clients with their strategy, organizational design, and sales and marketing challenges and opportunities. Examples of his most recent projects include:

  • designing a revenue-growth-management and route-to-market global transformation for a leading food and beverage company
  • delivering a multiyear commercial-transformation program for a retail and hospitality focused consortium
  • driving a retail format improvement program for a Swiss retail group
  • developing a comprehensive transformation program for a leading European telecom operator focusing on improving EBITDA and CAPEX optimization
  • driving cost optimization programs for various geographies of a large Middle East based telecom operator
  • testing an agile approach for fibre rollout for a European telecom operator

Published work

"A better way to M&A: Zeroing in on telecom value," McKinsey & Company, November 2016

"Gulf telcos: Managing expansion better," McKinsey Quarterly, March 2007

Past experience

Volvo (VCST), North America
General Manager, truck-component subsidiary

Begemann Group, Netherlands (automotive, defense, and industrial equipment)
Project manager, controller, and commercial director


Northwestern University - Kellogg School of Management
M.B.A Marketing, Finance

University of Antwerp
M.Sc. Commercial Engineering