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Peter Andén

Partner, Stockholm
Coleads McKinsey’s design work in Europe, is passionate about design and technology, and supports clients on digital strategy and transformation issues

About Peter

Since joining McKinsey, Peter has worked with clients on technology and operations issues spanning high tech, telecommunications, automotive, and other industrial sectors. He has led several technology-strategy projects and large-scale digital and product-development transformation programs across industries. Currently, Peter leads the integration of global design leader Veryday into McKinsey Design, following its acquisition in late 2016.

Examples of Peter’s recent client experience include the following:

  • developing the digital strategy for a leading commercial-vehicle OEM
  • supporting the product portfolio-based growth strategy for a luxury audio-equipment OEM
  • assessing the design to value and value-based pricing for agriculture-equipment OEM
  • developing the digital growth strategy for a warehouse-equipment OEM
  • leading the digital growth strategy for a heavy machinery company
  • creating a digital innovation boot camp for a leading industrial company
  • forging an international expansion strategy for a real-estate software start-up
  • designing a hardware development and software strategy for a luxury electronics company
  • leading the software-development transformation for a mobile-phone OEM
  • devising the software-growth strategy for a leading consumer-electronics company

Before joining McKinsey, Peter worked at Ericsson Research as a software engineer, leading the development of new multimedia services. He has also founded several software-related start-ups.


Royal Institute of Technology
MS, communication systems technology

Stockholm School of Economics
MS, accounting and financial analysis