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Sebastian Kempf

Partner, Düsseldorf
Coleads McKinsey’s initiative for sales and marketing for advanced industries in Europe and helps companies with strategies related to growth, digital disruptions, operating model redesign, and large-scale performance transformation

About Sebastian

Sebastian has extensive experience serving leading automotive clients. He also has broad experience in serving industrial and consumer-goods companies, as well as private-equity funds. With a passion for creating growth strategies and large-scale performance transformations, Sebastian is coleader of our sales and marketing work for advanced industries in Europe. He is our core expert for product life-cycle management (including sales, aftersales, financing, and services), an increasingly important value lever.

Examples of his recent client work include the following:

  • supporting multiple strategic projects for leading automotive OEMs, such as life-cycle management and car data monetization
  • developing a growth strategy for a private-equity portfolio company
  • developing big data and advanced-analytics strategies for automotive companies
  • supporting a cross-functional transformation program for a leading consumer-goods client
  • leading agility and leadership transformation for a global premium automotive OEM
  • identifying growth options for an industrial engine client
  • launching a holistic commercial-excellence program at a leading automotive supplier
  • developing a global strategy for the aftersales division of an automotive OEM
  • leading growth projects and portfolio strategy for aftermarket distributors

Sebastian is the managing partner of our Düsseldorf office. He engages in transatlantic relationships (with organizations such as the American Chamber of Commerce and Atlantik-Brücke) and is active in various social initiatives.

Published Work

Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles,” McKinsey & Company, June 2020

Beyond coronavirus: The road ahead for the automotive aftermarket,” McKinsey & Company, May 2020

Ready for inspection: The automotive aftermarket in 2030,” McKinsey & Company, August 2018

The changing aftermarket game—and how automotive suppliers can benefit from arising opportunities,” McKinsey & Company, July 2017

Innovating automotive retail,” McKinsey & Company, February 2014



EBS University of Business and Law
BSc, business management