Leads our work around commercial transformation in the Retail Practice in Europe and has vast experience in driving growth via commercial levers for retailers and leading fast-moving-consumer-goods (FMCG) companies

About Stefano

Stefano specializes in helping clients to realize the aspiration of delivering top- and bottom-line impact in a volatile and changing environment, leveraging best-practice approaches across pricing, promotions, assortment, and targeted marketing optimization.

Examples of his recent client work include the following:

  • designing a growth strategy—focusing on strategy and business and commercial models—to transform a top European DIY retailer into a leading omnichannel business
  • conducting multiple multicountry revenue-growth-management and capability-building programs for leading FMCG players
  • transforming the pricing and promotion (mass and personalized) strategy for a large grocery retailer
  • optimizing the assortment of a retailer adopting advanced analytics

Before joining McKinsey, Stefano worked in the industry for five years with multinational organizations, mostly in the consumer-goods sector.

Published work

How retailers can improve price perception—profitably,” McKinsey & Company, November 2016

Past Experience

Whirlpool Europe
Product manager

Project engineer


SDA Bocconi School of Management (Milan)

Polytechnic University of Milan
Degree, aerospace engineering