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Insight Solutions

Insight Solutions

Create value and competitive advantage by discovering fundamental insights about consumers

Every innovation is rooted in insight.

Today’s digital age provides an extraordinary opportunity for companies to identify and understand customers, partners, and competitors. Unprecedented access to data enables products and services that profitably deliver value and capture market share.

Zeroing in on the most relevant sources of data, understanding available technologies and research techniques, consolidating and analyzing information, and turning insight into action, however, is a massive challenge.

Insight Solutions enables transformational change at your organization, integrating hard scientific methods, objective facts, and cutting-edge analytics to enable a 360°view that that sparks innovation, uncovers the most promising sources of growth, and develops successful products and brands.

Periscope Insight Solutions

Agile Insights

Quick and flexible qualitative and quantitative research methods combined with behavioral, online, and social media data that uncover and measure consumer perceptions, behaviors and preferences

Applied Insights

Our proprietary tools and services help companies identify potential market growth areas, assesses product pricing and feature efficiency, and uncover sales and marketing improvement opportunities

Intelligence Flow

We use embedded insights such as data feeds, managed analytics services, and industry surveys to provide ongoing support that helps companies stay ahead

Insights Boost

We help you transform the way you create insights by reshaping your insights portfolio and/or organization with a customized insights program

Insight Solutions by the numbers


distinct research techniques


sector-specific capabilities


unique data sources

What Makes Insight Solutions Distinctive

Unparalleled analytics and expertise

Insight Solutions combines McKinsey’s cutting-edge expertise across 22 industry practices with advanced analytics and machine learning techniques to discover breakthrough insights. Our areas of focus, how we ask questions, how we interpret results – is framed by a genuine understanding of how value is created in each industry.

C-level insights

Insight Solutions works with CEOs, CMOs, and other c-suite executives to address their major challenges and move the needle. We communicate our findings through crisp analyses, and frame solutions through the lens of value creation.

Speed to insight

Our agile methodology allows us to find answers faster, make research iterations and adaptations based on initial findings, and address new business questions that arise in the process.



Insight Solutions overview

Insight Solutions drives growth through market, consumer, and product insights. In this video, Managing Partner Brian Elliott and Director of Client Experience Nicole Kozera-Almonte discuss how Insight Solutions leverages world-class market research techniques and expertise to help business leaders identify growth opportunities and implement product portfolio strategies that meet consumers’ needs.

Want to learn more about how Insight Solutions can help your organization?

Periscope Suite

Marketing & Sales


The Periscope Suite includes seven solutions that help businesses optimize all facets of their sales and marketing function, from understanding the landscape to managing categories of products to serving customers.